Turkish Airlines will be new Liverpool shirt sponsor in £300 mn deal

London: Turkish Airlines will become Liverpool's new front-of-shirt sponsor from the start of the 2027/28 season, the Premier League giants announced on Tuesday.

No fee was disclosed by the club, but the BBC reported that the five-year deal was worth £300 million ($406 million) in total. sportbet.reviews

A contract worth more than £60 million a season, would represent an increase on the current £50 million-per-season deal with retail bank Standard Chartered, who have been the Reds' front-of-shirt sponsor since 2010.

الأخبارQatar win double gold at Pan Arab Golf Championship in EgyptDoha, Qatar: Qatar claimed two gold medals in the boys’ under-18 individual and team events at the 2026 Pan Arab Junior and Girls Golf Championship, held at Madinaty Golf Club i...فتح →

Liverpool's new deal is believed to be the most lucrative purely front-of-shirt agreement in Premier League history, with Arsenal and Manchester City's agreements with Emirates and Etihad Airways respectively also involving stadium naming rights.

By contrast, six-time European champions Liverpool's home ground is still solely known by its original name of Anfield.

In February, Liverpool announced record revenues of more than £700 million for the most recent financial year, and were the highest-placed Premier League club in the Deloitte Football Money League.

Liverpool were the first major English professional football club to have a shirt sponsor, when Japanese electronics company Hitachi had its name displayed across the club's strip back in 1979.

Standard Chartered will remain as the shirt sponsor this season before becoming a "global partner" of Liverpool from 2027/28 onwards.

It is understood that talks with Turkish Airlines started before 1892 Holdings -- a consortium led by British-Indian millionaire businessman Amit Bhatia, the Liverpool vice-chairman, purchased a stake of around 38 percent in the club last month.

Chief commercial officer Ben Latty said that the front of the shirt "holds a special place in the history" of Liverpool, adding that the partnership will build on "strong foundations" from the club's Champions League final win in the Turkish city of Istanbul in 2005.

Turkish Airlines chief executive Ahmet Olmustur said: "This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world."

تواصل مؤسسة دوري نجوم قطر استعداداتها لانطلاق منافسات بطولة كأس QSL للموسم 2026-2027، والمقرر أن تبدأ يوم 20 سبتمبر 2026، حيث عقدت المؤسسة الاجتماع الفني للبطولة، أمس ، بحضور أحمد عبدالله السيد رئيس قسم عمليات كرة القدم في مؤسسة دوري نجوم قطر، إلى جانب ممثل إدارة التحكيم بالاتحاد القطري لكرة القدم السيد حسن الذوادي، وممثلي الأندية المشاركة في البطولة.
وتم خلال الاجتماع استعراض ومناقشة عدد من النقاط والمحاور، أبرزها:
- توضيح كافة التفاصيل المتعلقة بنظام البطولة وآلية إقامة المباريات والمستويات.
- مناقشة الإجراءات التنظيمية والإرشادات الخاصة بعمليات يوم المباراة، والتنسيق بين الأطراف المعنية لضمان سير العمليات بالشكل المطلوب، والتأكيد على الالتزام بالتعليمات والمواعيد المحددة.
- التأكيد على أطقم الملابس المعتمدة لكل فريق (الأساسي - الاحتياطي)، بما يتوافق مع اللوائح والإجراءات المعمول بها.
- تأكيد ممثل إدارة التحكيم على أهمية التعاون والتنسيق الكامل مع أطقم حكام المباريات، والالتزام بالتعليمات.
ومن ناحية اخري أعلنت مؤسسة دوري نجوم قطر عن جدول مباريات بطولة كأس QSL للموسم 2026 2027، التي تنطلق بتاريخ 20 سبتمبر 2026.
حيث تقام البطولة في هذه النسخة وفقا للنظام التالي:
الفرق المشاركة (11) فريقا من أندية دوري نجوم بنك الدوحة وذلك بعد اعتذار نادي السد عن عدم المشاركة في بطولة هذا العام - 8 أندية من بطولة دوري جيتور).
تقسم الفرق إلى 5 مستويات حسب جدول الترتيب للموسم الماضي في كل بطولة.
كل فريق سيلعب 4 مباريات مع المستويات الأخرى في المرحلة الأولى.
تتأهل الفرق الحاصلة على المراكز من الأول إلى الثامن إلى الدور ربع النهائي.
الدور ربع النهائي: تُلعب 4 مباريات بنظام خروج المغلوب من مباراة واحدة.
في حال انتهاء أي مباراة من مباريات الأدوار الإقصائية بالتعادل في وقتها الأصلي، يتم اللجوء مباشرة إلى ركلات الترجيح من علامة الجزاء، دون لعب أشواط إضافية.

Doha, Qatar: Qatar’s golfers will look to turn a period of intensive preparation and growing international exposure into a strong show when they compete at the Aichi-Nagoya 2026 Asian Games in Japan.

Saleh Al Kaabi, Ali Al Shahrani and Daniil Sokolov will represent Qatar in the men’s individual and team competitions, while Nada Radwan will compete in the women’s individual event. The delegation is headed by Salman Al-Khanji, with Dutch coach Bjorn Bastian leading the team’s preparations.

The golf competitions will be held at Kasugai Country Club East Course in Aichi Prefecture from September 30 to October 3, featuring four medal events: men’s singles, women’s singles, men’s teams and women’s teams.

The competitions will follow the internationally approved stroke play format over four consecutive rounds, with each round consisting of 18 holes.

The medals will be awarded on October 3.

Qatar’s preparations included an overseas training camp in Rabat, Morocco, which continued until the end of August at the Royal Golf Dar es Salam courses.

The camp focused on physical fitness, technical details, tactical and mental skills, as well as helping the players adapt to different playing conditions.

“We are well prepared and looking forward to a strong performance,” Al Kaabi told The Peninsula.

“The Asian Games golf tournament is a competitive competition and it will require a good performance from us. We held our training camp in Morocco and we are in good shape to put our best show. We are looking forward to an improved performance.”

Al Shahrani said the team’s participation in international competitions this year had also strengthened its confidence ahead of the Asian Games.

“We have competed in several international competitions this year and we feel confident ahead of the Asian Games,” he said.

“The Morocco training camp was really helpful in our preparations for the tough Asian Games test. We are looking forward to a good performance in a tough field.”

Qatar’s golfers have gained valuable experience through Gulf, Arab and Asian championships, as well as participation in the Qatar Masters, one of the prominent tournaments on the European Tour agenda.

That exposure has helped Al Kaabi and Al Shahrani become more accustomed to the demands of major competitions.

Golf at the Asian Games has traditionally been dominated by players from the Republic of Korea, Thailand, Hong Kong and India.

Fahad Al Nuaimi, Secretary General of the Qatar Golf Federation, said the Asian Games participation was part of a broader development plan for the sport.

“Participation in Aichi-Nagoya 2026 is part of our integrated vision to develop golf in Qatar. Alongside organising local and international tournaments, we are expanding the base of players, focusing on age groups and juniors, and providing a strong training environment to prepare new generations capable of representing Qatar at various international competitions,” Al Nuaimi told QNA.

Qatar will send a total of 243 athletes to Aichi-Nagoya 2026 taking place from September 19 to October 4.

The Games will be held across Aichi Prefecture and Nagoya, with athletes from 45 countries taking part.

Doha, Qatar: The 2026-2027 QSL Cup will kick off on September 20, with 19 teams set to compete in the tournament following Al Sadd’s withdrawal, the Qatar Stars League (QSL) announced.

The competition will feature 11 QSL teams and eight Jetour League sides. The teams will be divided into five levels based on their standings in their respective leagues last season, with each team playing four matches against teams from the other levels in the first stage.

The top eight teams will advance to the quarter-finals, which will be played as single-match knockouts. If a knockout match ends in a draw after 90 minutes, the winners will be decided directly by penalties, with no extra time.

The tournament’s technical meeting was held yesterday, with Ahmed Abdullah Al Sayed, QSL Head of Football Operations, Hassan Al Thawadi of the Qatar Football Association Referees Department and representatives of the participating clubs in attendance.

The meeting reviewed the competition format and levels, along with matchday procedures, coordination between the relevant parties and the need for clubs to meet organisational requirements and deadlines.

The approved home and away kits for all teams were also confirmed in line with tournament regulations.

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