FIFA Cancels Plan to Create World Cup Commercial Arm

The FIFA executive committee, led by president Gianni Infantino, issued a statement this morning announcing the cancellation of a proposed commercial arm intended to monetize the World Cup. Infantino noted that multiple stakeholder concerns revealed deep divisions, making the project untenable.

FIFA emphasized that its core mission remains to unify and improve the sport, and that the abandonment of the subsidiary is a step toward that goal. The decision follows a review that determined the commercial venture would not produce the expected benefits. h-doctor.club