Melling Performance Finds New Home in NHRA

Mark Melling announced a strategic shift for Melling Performance, moving the brand's motorsport focus from NASCAR to the NHRA. The company will now sponsor six-time Pro Stock champion Erica Enders in her Chevrolet Camaro.

Melling cited the NHRA's size and focus on hot rodders as a better fit for their business model than high-budget NASCAR. He noted that the Pro Stock series allows for more effective marketing to their core customer base of performance enthusiasts. umafrika.club