The deal marks a shift for Keelan, who previously pursued a career in Europe before switching to American stock car racing after a karting event in Italy. He will drive the No. 62 Toyota Camry with ExxonMobil sponsorship and partner with RACKLEY W.A.R. and Kevin Harvick, Inc.
His father, 2014 NASCAR Cup Series champion Kevin Harvick, approved the move, praising Toyota's development program and support for drivers both on and off the track.