LeBron James Begins New Beverly Hills Palace After Demolishing 1930s Home

Atlético vs Brujas: Champions League playoff in progress

Salah Accused of Acting 'Like a Big Baby' by Allardyce

PSG Defender Hakimi Faces Rape Trial

Fantasy Basketball: Week 18 Rankings Risers and Fallers

Jurgen Zomermaand Wins Stage 3 of Tour du Rwanda

Raiders GM hints at Crosby's future, sending mixed signals

Shengelia: Staying Positive After Copa Del Rey

England vs Pakistan: T20 World Cup Super 8s

Braves Extend Chris Sale Through 2027

Braves Extend Chris Sale Through 2027 ($27M)

Zach Ertz Decision On Future, Latest Injury Update

Cameron Boozer Favorite For National Player Of The Year

T20 World Cup: England vs Pakistan Live

England vs Pakistan: T20 World Cup Super 8s at Pallekele

Inter: Darmian Could Start vs Bodo/Glimt

Darmian Could Start Over Henrique in Inter vs Bodo/Glimt

Data Powers AR VR Sports Fan Immersion

Stadium sensors feed AR glasses instant heat-maps, VR seats rotate with player POV; the same numbers drive betting odds and merch pop-ups, turning every match into a personalized stats show.

How AI Transforms Soccer Tactics and Transfer Decisions

AI now shapes soccer tactics and transfers: tracking heat-maps, micro-movements, injury risk and contract value in real time, trimming guesswork for coaches and scouts

Clubs Turn Fitness Data Against Players in Contract Talks

Clubs turn biometric data into leverage, lowballing hurt players; we expose contract tricks, legal gaps, and ways agents fight back.

Will Brock Lesnar Return to UFC for Another Fight

Dana White’s latest comments, Lesnar’s WWE deal, USADA status and possible opponents weighed to see if the Beast Incarnate will return to the Octagon.

Generative AI Moves From Concept to Practice in Sport

See how generative AI boosts sport: smarter scouting, injury forecasts, custom training and fan media—no hype, just results clubs and athletes can act on now.

Budget Gaps Shape Team Analytics Workflows

How tight budgets reshape data pipelines, tool choices, and analyst roles across teams, with real cost-saving tactics and risk trade-offs.

PPDA Metric How to Measure Pressing Intensity in Football

Learn how PPDA measures pressing intensity in football, helping coaches and analysts spot high-pressure teams and weak ball-progression zones with data.

Players Unions Fight to Control Athlete Data Rights

Unions fight clubs and tech firms for control of athletes’ biometric stats, arguing privacy and cash rights as leagues sell performance data.

Sørloth nets hat‑trick as Atletico secure lead

Alexander Sørloth scores three goals to give Atletico a two‑goal advantage in the Champions League playoff.

Newcastle v Qarabag, Inter v Bodø/Glimt: Champions League playoff second legs – live

⚽ Champions League updates from the 8pm GMT kick-offs⚽ Live scores | Sign up for Football Daily | And mail ScottA short-corner routine by Atleti is pinged back down the left flank. Matteo Ruggeri crosses, the ball dropping onto the foot of Alexander Sørloth, who slots with a confident sidefoot from close range past th…

Big Ten Weekly Men's Basketball Central - February 24-March 2 - Big Ten Conference

Big Ten Weekly Men's Basketball Central - February 24-March 2  Big Ten Conference

NFL.com: Should the Bills trade for Eagles WR A.J. Brown?

Break down on the possibility of the Bills trading for Eagles WR AJ Brown.

Cap expert projects Puka Nacua, Kobie Turner contracts

Two of the Rams' biggest young stars are eligible for new deals this offseason.

Alix Earle turns heads in $48K Gucci coat after second Tom Brady outing

Fans say Alix Earle was giving "Jersey" girl vibes in her oversized Tiger print coat and metal belt look.

Liverpool urged to replace Mo Salah with €80m forward

Liverpool Told to Consider Move to Sign PSG StarSpeculation around Liverpool and Mo Salah has resurfaced despite the forward remaining under contract until June 2027. The 33-year-old continues to deli...

Liverpool urged to replace Mo Salah with €80m forward

Liverpool Told to Consider Move to Sign PSG StarSpeculation around Liverpool and Mo Salah has resurfaced despite the forward remaining under contract until June 2027. The 33-year-old continues to deli...

Inter Milan President Beppe Marotta Plays Down Diego Simeone Rumors: “Fake News, We Are Extremely Happy With Chivu”

Inter Milan chief Beppe Marotta dismissed rumors linking the club to Diego Simeone, insisting the Nerazzurri are happy with Cristian Chivu.Speaking to Sky Sport Italia via FCInterNews, Marotta took st...

Jordan Teze: "Give our absolute best and play every moment to the fullest"

After starting in central defence in the first leg in the Principality, the Dutch defender spoke to the media on the eve of the Champions League return leg against Paris Saint-Germain (21:00).To try e...