The new professional curling league aims to capitalize on the renewed interest that occurs every Winter Olympics. John Shuster, 2018 Olympic gold medalist, expressed excitement about the massive undertaking, while CEO Nic Sulsky called the Olympics curling's 'lightning-hitting-the-clock-tower moment' for the sport.
The Curling Group, which owns the Rock League, also acquired the Grand Slam of Curling. The initiative seeks to create sustainable engagement with American fans who typically lose interest after the Olympics conclude.